Designing Your Strategy in Social Media @tracysamantha #socialmediaweek Chicago

Social Media for Small Businesses: Designing Your Strategy

Where?

 Tribune Tower,  435 North Michigan Avenue, 24th floor Conference room

What's the matter?

You understand how social networks work.

Now make social networks work for your business.

We will focus on Facebook, Twitter, Yelp, YouTube, Flickr and LinkedIn. 

In 2.5 hours, you will learn how to:

• 1. Decide which platforms are best for your business.
• 2.  Extend your brand onto your social media profiles. 
• 3.  Share relevant content about your business using the different platforms.
• 4.  Interact effectively with your current and potential customers. 
• 5.  Find and monitor online conversations about your business.
• 6.  Handle negative comments about your business. 
• 7.  Run promotions legally through the social networks.
• 8.  Use social media to get people in your doors.
• 9.  Establish a social media policy for your employees.

Who?

Tracy Samantha Schmidt, who oversees all training at the Tribune’s 435 Digital. Before joining 435 Digital, Tracy was the editorial director of ChicagoNow, the Tribune’s network of 350 blogs.  She also taught several graduate-level classes on social media at DePaul University. Previously, she reported for Time Magazine.

Via: http://socialmediaweek.org/event/?event_id=142

How to Development?

Via: sobizco.com

Ok, Now How to Measuring the Results?